I remember running a workshop some years ago for a group of engineers. The aim was to develop their ability to generate innovative ideas and concepts when developing solutions for clients.
The workshop was a resounding success and by breaking psychological inertia and introducing a small number of systematic thinking tools and processes, there was a remarkable increase in the numbers of ideas and concepts that they were able to produce.
The participants were wonderfully enthusiastic and highly motivated and the feedback at the end of the workshop reflected the success of the day. I drove home that evening with a smile a smile of satisfaction on my face believing I had made a real difference. That is after all, the one thing above all others that drives me to do what I do.
I also recall the follow up workshop that took place some weeks later to explore how things were going.
The feedback from the initial workshop remained extremely positive and it was clear that the training had hit the mark.
I then asked the participants to share their experiences of using the tools and processes that they had been introduced to. They looked at one another expectantly and then turned to me as their expressions fell blank other than slight signs of awkwardness and embarrassment.
‘I’ve not really had the opportunity’ was one reason put forward for the lack of application of the tools and processes. ‘I’ve just been too busy’ was another.
This was followed by pretty much unanimous agreement that these were the main barriers they had met to successfully implementing the work we had done.
Upon further exploration the truth of the matter was, there had been an abundance of opportunities and lack of time and opportunity had simply been excuses.
It occurred to me then that simply giving people new skills or tools and processes that they wholeheartedly embrace and value is simply not enough (in hindsight this was obvious).
Reasons for the lack of implementation can be attributed to a number of things. Insufficient management support, psychological inertia, lack of motivation being amongst them.
In my mind, these are more often than not also excuses. Contributing factors perhaps but still excuses. After all ‘you can lead a horse to water but you can’t make it drink. You can give people opportunities but you can’t make them think’.
If you want to be more innovative, find great solutions and generate great ideas and concepts there are two essential ingredients. Finding or creating time to do it and having the discipline to apply effective thinking tools and processes.
It really is as simple as that.